Category Archives for "Brand Promise"

The Psychology of Obstacles in Brand Marketing

The previous post, Branding Psychology Insights: How Consumer’s REALLY View Your Brand, discussed three important ideas: Your consumers are concerned ONLY about their end result Your product/service is your consumer’s bridge/obstacle to the end result they desire Your brand, the face & name of your product/service, must be synonymous with that end result We all […]

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Brand Strategy Insights: 2 Ways Consumers Evaluate Your Brand

When consumers are shopping, consecutively watching ads, and actively searching for solutions to their problems, they are evaluating the different brands they see.

If those brands were able to understand exactly HOW their consumer makes judgements and evaluates, they would be able to more strategically and effectively reach out to their consumers. They would connect better with their audience. They would influence their audience more strategically. They would position their message, story, and promise more effectively.

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