Marketing Psychology Secrets: Creating Value in Your Consumer’s Mind

Sam Pardhan — Tue, 21 Jan 2014 19:09:23 +0000

How is it that an old jar (pics below) sold for over $55,000 on eBay? How is it that a rubber duck sold for over $100 and a corn flake sold for $1,350? Would you pay such amounts for these things? Would it make a difference to you if I said that the jar has […]

The post Marketing Psychology Secrets: Creating Value in Your Consumer’s Mind first appeared on Brand Marketing Psychology.

Marketing Psychology Magic: How to Capture Consumer Attention and Influence Perception

Sam Pardhan — Tue, 07 Jan 2014 18:30:00 +0000

Before psychologists and brain scientists began diving deep into the workings of the human mind, there existed a set of individuals who were well-established experts in behavioral economics. These individuals still exist today. They are able to manipulate our expectations, overwhelm us with sensory stimulation, provide us with false confidence, and essentially influence the reality […]

The post Marketing Psychology Magic: How to Capture Consumer Attention and Influence Perception first appeared on Brand Marketing Psychology.

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Marketing Psychology Secrets: Creating Value in Your Consumer’s Mind

Marketing Psychology Magic: How to Capture Consumer Attention and Influence Perception