emotive branding - Brand Marketing Psychology

Emotional Branding Psychology: Creating Brand Trust in the Mind of Your Consumer

Sam Pardhan — Fri, 20 Dec 2013 13:00:11 +0000

Emotion is the most powerful motivational force known to humans. Emotions stem from the subconscious mind and they are the real reason why brands exist, and will continue to do so. The previous post emphasized the importance of drawing emotion from your consumers for your brand. When trying to connect with your consumer, it’s essential […]

The post Emotional Branding Psychology: Creating Brand Trust in the Mind of Your Consumer first appeared on Brand Marketing Psychology.

Emotional Branding Psychology: Deep Decoding of the Brand-Consumer Relationship

Sam Pardhan — Thu, 12 Dec 2013 00:39:26 +0000

Life would be a lot easier for us brand marketers if consumers made their purchases on a logical basis. The average business owner often assumes that because humans are rational people, consumers make their buying decisions by weighing the pros and cons of each product. We assume that the physical properties and functional benefits which […]

The post Emotional Branding Psychology: Deep Decoding of the Brand-Consumer Relationship first appeared on Brand Marketing Psychology.