consumer behavior - Brand Marketing Psychology https://brandmarketingpsychology.com Discover How Brands Live in the Mind | Marketing Psychology Insights | Consumer Psychology Insights Fri, 11 Sep 2015 22:00:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://brandmarketingpsychology.com/wp-content/uploads/cropped-logos_twitter-PNG-32x32.png consumer behavior - Brand Marketing Psychology https://brandmarketingpsychology.com 32 32 Luxury Branding: Psychology of the Luxury Driven Consumer (Case Study: Coach) https://brandmarketingpsychology.com/luxurybranding/?utm_source=rss&utm_medium=rss&utm_campaign=luxurybranding https://brandmarketingpsychology.com/luxurybranding/#comments Wed, 29 Jan 2014 14:00:28 +0000 http://brandmarketingpsychology.com/?p=383 A friend of mine just received this in the mail after she went shopping and bought a handbag from a Coach store: If you’re unable to read it – here’s what it says: “Thank you for shopping with me at Coach today. It was my great pleasure to help you select that beautiful bag. As […]

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]]> https://brandmarketingpsychology.com/luxurybranding/feed/ 7 Marketing Psychology Secrets: Creating Value in Your Consumer’s Mind https://brandmarketingpsychology.com/establishingvalue/?utm_source=rss&utm_medium=rss&utm_campaign=establishingvalue https://brandmarketingpsychology.com/establishingvalue/#respond Tue, 21 Jan 2014 19:09:23 +0000 http://brandmarketingpsychology.com/?p=341 How is it that an old jar (pics below) sold for over $55,000 on eBay? How is it that a rubber duck sold for over $100 and a corn flake sold for $1,350? Would you pay such amounts for these things? Would it make a difference to you if I said that the jar has […]

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