competitive strategy - Brand Marketing Psychology

The Psychology of Obstacles in Brand Marketing

Sam Pardhan — Tue, 29 Apr 2014 13:00:04 +0000

The previous post, Branding Psychology Insights: How Consumer’s REALLY View Your Brand, discussed three important ideas: Your consumers are concerned ONLY about their end result Your product/service is your consumer’s bridge/obstacle to the end result they desire Your brand, the face & name of your product/service, must be synonymous with that end result We all […]

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Brand Revitalization: Leveraging Psychology To Shift Consumer Demand (CASE STUDY: Kellogg’s Special K)

Sam Pardhan — Tue, 04 Feb 2014 20:11:27 +0000

The value of your brand is based on how much your customer wants you. Brand equity relies on customer demand. If your brand won’t care about your consumer, your consumer won’t care about your brand. If your consumer doesn’t care about your brand, if your product lacks appeal to the consumer, your brand will fail in […]

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Luxury Branding: Psychology of the Luxury Driven Consumer (Case Study: Coach)

Sam Pardhan — Wed, 29 Jan 2014 14:00:28 +0000

A friend of mine just received this in the mail after she went shopping and bought a handbag from a Coach store: If you’re unable to read it – here’s what it says: “Thank you for shopping with me at Coach today. It was my great pleasure to help you select that beautiful bag. As […]

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How to Evoke Consumer Motivation Through Strategic Delivery of the Brand Story and Promise

Sam Pardhan — Fri, 17 Jan 2014 14:00:32 +0000

“Marketers sell the drill. Consumers buy the hole.” No matter how great a product is, it will never sell itself. People never buy the product itself – nor do they buy the brand. People buy the benefits and solutions that the product or brand will provide. Their motivation to buy comes primarily from the expected benefits and […]

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How to Leverage Pricing Psychology to Influence Consumer Buying Decisions

Sam Pardhan — Mon, 30 Dec 2013 14:00:41 +0000

Understanding your consumer to build a strong marketing strategy is fundamentally about: Understanding the psychology behind how your consumers make use of their time and money Understanding the psychology of where your consumers focus their attention The amount of aspects which influence someone’s choices are endless. The more we understand them, the more we as […]

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Emotional Branding Psychology: Deep Decoding of the Brand-Consumer Relationship

Sam Pardhan — Thu, 12 Dec 2013 00:39:26 +0000

Life would be a lot easier for us brand marketers if consumers made their purchases on a logical basis. The average business owner often assumes that because humans are rational people, consumers make their buying decisions by weighing the pros and cons of each product. We assume that the physical properties and functional benefits which […]

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Brand Competition Psychology: How Consumer Choices Effect Demand and Why You Should Appreciate Your Competitors

Sam Pardhan — Tue, 19 Nov 2013 21:09:19 +0000

The goal of every brand marketer should be to build brand equity. What exactly is brand equity? It’s the ability of your brand to shift consumer demand. Consumers have a vast array of choices these days. Today, we walk into a supermarket and are actually confused by all the different choices we are bombarded with! Whereas not […]

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