competition - Brand Marketing Psychology

Brand Revitalization: Leveraging Psychology To Shift Consumer Demand (CASE STUDY: Kellogg’s Special K)

Sam Pardhan — Tue, 04 Feb 2014 20:11:27 +0000

The value of your brand is based on how much your customer wants you. Brand equity relies on customer demand. If your brand won’t care about your consumer, your consumer won’t care about your brand. If your consumer doesn’t care about your brand, if your product lacks appeal to the consumer, your brand will fail in […]

The post Brand Revitalization: Leveraging Psychology To Shift Consumer Demand (CASE STUDY: Kellogg’s Special K) first appeared on Brand Marketing Psychology.

Brand Competition Psychology: How Consumer Choices Effect Demand and Why You Should Appreciate Your Competitors

Sam Pardhan — Tue, 19 Nov 2013 21:09:19 +0000

The goal of every brand marketer should be to build brand equity. What exactly is brand equity? It’s the ability of your brand to shift consumer demand. Consumers have a vast array of choices these days. Today, we walk into a supermarket and are actually confused by all the different choices we are bombarded with! Whereas not […]

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