brand trust - Brand Marketing Psychology

The Psychology of Obstacles in Brand Marketing

Sam Pardhan — Tue, 29 Apr 2014 13:00:04 +0000

The previous post, Branding Psychology Insights: How Consumer’s REALLY View Your Brand, discussed three important ideas: Your consumers are concerned ONLY about their end result Your product/service is your consumer’s bridge/obstacle to the end result they desire Your brand, the face & name of your product/service, must be synonymous with that end result We all […]

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5 Underrated Channels to Build Brand Loyalty and Increase Consumer Engagement

Sam Pardhan — Wed, 12 Feb 2014 22:30:49 +0000

Brand loyalty is about connecting with your consumer. It’s about having a brand story that communicates the personality and values of your brand. It’s about delivering on your brand promise. It’s about the impression your brand leaves on your consumer. It’s about the emotional engagement which drives repeat purchase decisions. At the very core of […]

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Emotional Branding Psychology: Creating Brand Trust in the Mind of Your Consumer

Sam Pardhan — Fri, 20 Dec 2013 13:00:11 +0000

Emotion is the most powerful motivational force known to humans. Emotions stem from the subconscious mind and they are the real reason why brands exist, and will continue to do so. The previous post emphasized the importance of drawing emotion from your consumers for your brand. When trying to connect with your consumer, it’s essential […]

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Emotional Branding Psychology: Deep Decoding of the Brand-Consumer Relationship

Sam Pardhan — Thu, 12 Dec 2013 00:39:26 +0000

Life would be a lot easier for us brand marketers if consumers made their purchases on a logical basis. The average business owner often assumes that because humans are rational people, consumers make their buying decisions by weighing the pros and cons of each product. We assume that the physical properties and functional benefits which […]

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