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Branding Psychology Insights: How Consumers REALLY View Your Brand

Sam Pardhan — Sat, 19 Apr 2014 22:04:03 +0000

If you read Brand Strategy: How To Fuel Consumer Motivation, then you’re well aware of the fact that consumers don’t buy the product, the service, or even the brand… they are buying the end result. They are buying the benefits and solutions. The end result, the solutions, and the benefits are essentially feelings that humans […]

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Marketing Persuasion Strategy: The Deep Psychology of Consumer Persuasion

Sam Pardhan — Fri, 21 Mar 2014 09:30:11 +0000

Most people are convinced that marketing and selling is all about persuasion. It’s unfortunate however, the fact that ‘persuasion’ has such a negative stigma attached to it. We all want to avoid being persuaded. We run from sales people. Consumers run from advertisements. We change the channel when an ad comes on because those ads were created […]

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How to Evoke Consumer Motivation Through Strategic Delivery of the Brand Story and Promise

Sam Pardhan — Fri, 17 Jan 2014 14:00:32 +0000

“Marketers sell the drill. Consumers buy the hole.” No matter how great a product is, it will never sell itself. People never buy the product itself – nor do they buy the brand. People buy the benefits and solutions that the product or brand will provide. Their motivation to buy comes primarily from the expected benefits and […]

The post How to Evoke Consumer Motivation Through Strategic Delivery of the Brand Story and Promise first appeared on Brand Marketing Psychology.