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# Brand Marketing Psychology

Discover How Brands Live in the Mind | Marketing Psychology Insights | Consumer Psychology Insights

## Sitemaps

- [XML Sitemap](https://brandmarketingpsychology.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://brandmarketingpsychology.com/blog/)
- [How To Name Your Product Or Brand Using Psychology Tactics](https://brandmarketingpsychology.com/name-your-brand-product-using-psychology/) - Being the creative marketers that we are, we love the idea of naming our brand. It feels like art to us. It’s one of the “fun” aspects of owning a brand or a company – coming up with the name, logo, tag-line, etc. Well I’m here to tell you that although you should definitely indulge in
- [Marketing Psychology Book Summary: Insights from "Made to Stick" by Chip Heath and Dan Heath](https://brandmarketingpsychology.com/made-to-stick-book-review-summary/) - Marketing Psychology Book Summary: Insights from Made to Stick: Why Some Ideas Survive and Others Die For most marketers and business owners, coming up with marketing ideas isn’t a tough task. As marketers, we have more marketing ideas stored in our back pocket than useless business cards you get at most networking events. Most of them
- [Marketing Persuasion Strategy: The Deep Psychology of Consumer Persuasion](https://brandmarketingpsychology.com/consumerpersuasion/) - Most people are convinced that marketing and selling is all about persuasion. It’s unfortunate however, the fact that ‘persuasion’ has such a negative stigma attached to it. We all want to avoid being persuaded. We run from sales people. Consumers run from advertisements. We change the channel when an ad comes on because those ads were created
- [How to Evoke Consumer Motivation Through Strategic Delivery of the Brand Story and Promise](https://brandmarketingpsychology.com/consumer-motivation/) - "Marketers sell the drill. Consumers buy the hole." No matter how great a product is, it will never sell itself. People never buy the product itself - nor do they buy the brand. People buy the benefits and solutions that the product or brand will provide. Their motivation to buy comes primarily from the expected benefits and
- [Luxury Branding Psychology: How to Implant "High-Quality" in the Mind of the Consumer](https://brandmarketingpsychology.com/highqualitybrand/) - Is building a better quality product the same as building a better brand? One would think so - and it’s not uncommon for new marketers to think so. But when creating a strong brand marketing strategy, this is not the case. There are almost no correlations between best quality and most successful brands. We’ve seen it many times
- [Brand Competition Psychology: How Consumer Choices Effect Demand and Why You Should Appreciate Your Competitors](https://brandmarketingpsychology.com/consumerchoice/) - The goal of every brand marketer should be to build brand equity. What exactly is brand equity? It’s the ability of your brand to shift consumer demand. Consumers have a vast array of choices these days. Today, we walk into a supermarket and are actually confused by all the different choices we are bombarded with! Whereas not
- [Brand Positioning Psychology: How to Maintain Brand Growth in a Changing Market](https://brandmarketingpsychology.com/consistentbranding/) - Only when a brand stands for something, can it establish itself in your audience’s mind. You've done a great job if your brand has taken up some form of mental real estate of your consumer. This is a commendable feat because it takes great effort and time (years usually) to build a brand and to
- [Emotional Branding Psychology: Deep Decoding of the Brand-Consumer Relationship](https://brandmarketingpsychology.com/emotionalbranding/) - Life would be a lot easier for us brand marketers if consumers made their purchases on a logical basis. The average business owner often assumes that because humans are rational people, consumers make their buying decisions by weighing the pros and cons of each product. We assume that the physical properties and functional benefits which
- [Emotional Branding Psychology: Creating Brand Trust in the Mind of Your Consumer](https://brandmarketingpsychology.com/emotionalbranding1/) - Emotion is the most powerful motivational force known to humans. Emotions stem from the subconscious mind and they are the real reason why brands exist, and will continue to do so. The previous post emphasized the importance of drawing emotion from your consumers for your brand. When trying to connect with your consumer, it’s essential
- [How to Leverage Pricing Psychology to Influence Consumer Buying Decisions](https://brandmarketingpsychology.com/influencedecision/) - Understanding your consumer to build a strong marketing strategy is fundamentally about: Understanding the psychology behind how your consumers make use of their time and money Understanding the psychology of where your consumers focus their attention The amount of aspects which influence someone’s choices are endless. The more we understand them, the more we as
- [Marketing Psychology Magic: How to Capture Consumer Attention and Influence Perception](https://brandmarketingpsychology.com/marketingmagic/) - Before psychologists and brain scientists began diving deep into the workings of the human mind, there existed a set of individuals who were well-established experts in behavioral economics. These individuals still exist today. They are able to manipulate our expectations, overwhelm us with sensory stimulation, provide us with false confidence, and essentially influence the reality
- [Marketing Psychology Secrets: Creating Value in Your Consumer's Mind](https://brandmarketingpsychology.com/establishingvalue/) - How is it that an old jar (pics below) sold for over $55,000 on eBay? How is it that a rubber duck sold for over $100 and a corn flake sold for $1,350? Would you pay such amounts for these things? Would it make a difference to you if I said that the jar has
- [Luxury Branding: Psychology of the Luxury Driven Consumer (Case Study: Coach)](https://brandmarketingpsychology.com/luxurybranding/) - A friend of mine just received this in the mail after she went shopping and bought a handbag from a Coach store: If you're unable to read it - here's what it says: "Thank you for shopping with me at Coach today. It was my great pleasure to help you select that beautiful bag. As
- [5 Underrated Channels to Build Brand Loyalty and Increase Consumer Engagement](https://brandmarketingpsychology.com/5passages/) - Brand loyalty is about connecting with your consumer. It's about having a brand story that communicates the personality and values of your brand. It's about delivering on your brand promise. It’s about the impression your brand leaves on your consumer. It’s about the emotional engagement which drives repeat purchase decisions. At the very core of
- [Brand Revitalization: Leveraging Psychology To Shift Consumer Demand (CASE STUDY: Kellogg's Special K)](https://brandmarketingpsychology.com/kellogg/) - The value of your brand is based on how much your customer wants you. Brand equity relies on customer demand. If your brand won't care about your consumer, your consumer won't care about your brand. If your consumer doesn't care about your brand, if your product lacks appeal to the consumer, your brand will fail in
- [Marketing Psychology Secrets: Building Brand-Consumer Relationships](https://brandmarketingpsychology.com/buildingrelationship/) - One of the best known theories of motivation in psychology is Maslow’s Hierarchy of Needs. The hierarchy of needs is organized in a way where the most basic of needs are placed at the bottom and the more complex ones at the peak. The Hierarchy of Needs Pyramid What I find most interesting about this
- [Branding Psychology Secrets: Moulding Your Brand Perception](https://brandmarketingpsychology.com/brandperception/) - As humans, we have common biases that lead to our judgement and decisions, which are often irrational. Psychologists refer to these inherent biases that play a role in influencing our thinking as cognitive biases. Hypothetical scenario: Let’s say you and I are working on a project together. I’m writing the report and you’re doing the
- [Brand Strategy Insights: 2 Ways Consumers Evaluate Your Brand](https://brandmarketingpsychology.com/brandevaluation/) - When consumers are shopping, consecutively watching ads, and actively searching for solutions to their problems, they are evaluating the different brands they see. If those brands were able to understand exactly HOW their consumer makes judgements and evaluates, they would be able to more strategically and effectively reach out to their consumers. They would connect better with their audience. They would influence their audience more strategically. They would position their message, story, and promise more effectively.
- [How To Influence Consumer Reaction by Identifying Their Psychological Profile](https://brandmarketingpsychology.com/consumer-reaction/) - Background Psychology: Control, Limitations, and Abundance We humans enjoy having control over the majority of experiences we have. We crave control. We usually want things in excess and don’t like limits of things because at the end of the day, we know we can have more of what we are in control of. Food and
- [Branding Psychology Insights: How Consumers REALLY View Your Brand](https://brandmarketingpsychology.com/consumerview/) - If you read Brand Strategy: How To Fuel Consumer Motivation, then you’re well aware of the fact that consumers don’t buy the product, the service, or even the brand… they are buying the end result. They are buying the benefits and solutions. The end result, the solutions, and the benefits are essentially feelings that humans
- [The Psychology of Obstacles in Brand Marketing](https://brandmarketingpsychology.com/obstacles/) - Leverage the psychology of your consumer to build powerful brands, at BrandMarketingPsychology.com.

## Pages

- [Home Page – 2015](https://brandmarketingpsychology.com/) - Leverage marketing psychology principles to build powerful, demand-shifting brand marketing strategies.
- [Thank You Marketing Psychology Lovers – Confirmed](https://brandmarketingpsychology.com/intent-to-join-confirmed/)
- [Internship With Eben Pagan](https://brandmarketingpsychology.com/internship-with-eben-pagan/)
- [Thank You – Confirmed](https://brandmarketingpsychology.com/thank-you-confirmed/)
- [Thank You – One More Step…](https://brandmarketingpsychology.com/thank-you-one-more-step/)
- [Thank You – Please Confirm](https://brandmarketingpsychology.com/thank-you-please-confirm/)
- [About](https://brandmarketingpsychology.com/about/)
- [Community Opt-In](https://brandmarketingpsychology.com/community-opt-in/)
- [Internet Marketing Specialist – Sam Pardhan](https://brandmarketingpsychology.com/internet-marketing-specialist-sam-pardhan/) - brandthrive thriveIn
- [Privacy Policy](https://brandmarketingpsychology.com/privacy-policy/) - Your privacy is very important to us. Accordingly, we have developed this policy in order for you to understand how we collect, use, communicate and make use of personal information. The following outlines our privacy policy. When accessing the http://brandmarketingpsychology.com website, will learn certain information about you during your visit. Similar to other commercial websites,
- [Contact ](https://brandmarketingpsychology.com/contact/) - Let's connect! Whether you're interested in contributing, have some thoughts, ideas, questions, or are just interested in connecting, feel free to contact me via the form below. ------ I am always open to new opportunities in marketing and brand/business development. At this time, I reside in Toronto, Canada, however I am available to travel depending on

## Thrive Lightboxes

- [Lightbox - Internship With Eben Pagan](https://brandmarketingpsychology.com/?tcb_lightbox=lightbox-internship-with-eben-pagan-video-course-lead-generation-2)
- [Lightbox - Internet Marketing Specialist – Sam Pardhan](https://brandmarketingpsychology.com/?tcb_lightbox=lightbox-digital-marketing-specialist-sam-pardhan-personal-branding-2-step)
- [Lightbox - Home Page – 2015](https://brandmarketingpsychology.com/?tcb_lightbox=lightbox-home-page-2015-personal-branding-2-step)

## Categories

- [Branding Psychology](https://brandmarketingpsychology.com/category/brandpsychology/)
- [Brand Management](https://brandmarketingpsychology.com/category/brandmanagement/)
- [Brand Strategy](https://brandmarketingpsychology.com/category/brand-strategy/)
- [Brand Strategy for Start-Ups](https://brandmarketingpsychology.com/category/startups/)
- [Brand Building](https://brandmarketingpsychology.com/category/the-art-of-brand-building/)
- [Brand Differentiation](https://brandmarketingpsychology.com/category/branddifferentiation/)
- [Emotional Branding](https://brandmarketingpsychology.com/category/emotional-branding/)
- [Brand Positioning](https://brandmarketingpsychology.com/category/brandpositioning/)
- [Brand Promise](https://brandmarketingpsychology.com/category/brand-promise-strategy/)
- [Advertising](https://brandmarketingpsychology.com/category/advertising/)
- [Online Branding](https://brandmarketingpsychology.com/category/online-marketing/)
- [Marketing Psychology](https://brandmarketingpsychology.com/category/marketing-psychology/)
- [Consumer Psychology](https://brandmarketingpsychology.com/category/consumer-psychology-2/)
- [Book Review](https://brandmarketingpsychology.com/category/book-review/)

## Tags

- [brand](https://brandmarketingpsychology.com/tag/brand/)
- [consumer psychology](https://brandmarketingpsychology.com/tag/consumer-psychology/)
- [brand marketing](https://brandmarketingpsychology.com/tag/brand-marketing/)
- [marketing](https://brandmarketingpsychology.com/tag/marketing/)
- [brand management](https://brandmarketingpsychology.com/tag/brand-management/)
- [branding](https://brandmarketingpsychology.com/tag/branding/)
- [strategy](https://brandmarketingpsychology.com/tag/strategy/)
- [high-quality strategy](https://brandmarketingpsychology.com/tag/high-quality-strategy/)
- [pricing strategy](https://brandmarketingpsychology.com/tag/pricing-strategy/)
- [competitive strategy](https://brandmarketingpsychology.com/tag/competitive-strategy-2/)
- [competition](https://brandmarketingpsychology.com/tag/competition/)
- [consumer choice](https://brandmarketingpsychology.com/tag/consumer-choice/)
- [consistent branding](https://brandmarketingpsychology.com/tag/consistent-branding/)
- [emotional strategy](https://brandmarketingpsychology.com/tag/emotional-strategy/)
- [emotive branding](https://brandmarketingpsychology.com/tag/emotive-branding/)
- [emotional branding](https://brandmarketingpsychology.com/tag/emotional-branding-2/)
- [brand trust](https://brandmarketingpsychology.com/tag/brand-trust/)
- [brand relationship](https://brandmarketingpsychology.com/tag/brand-relationship/)
- [comparative strategy](https://brandmarketingpsychology.com/tag/comparative-strategy/)
- [branding strategy](https://brandmarketingpsychology.com/tag/branding-strategy/)
- [online marketing](https://brandmarketingpsychology.com/tag/online-marketing-2/)
- [inattentional blindness](https://brandmarketingpsychology.com/tag/inattentional-blindness/)
- [selective attention](https://brandmarketingpsychology.com/tag/selective-attention/)
- [brand story](https://brandmarketingpsychology.com/tag/brand-story/)
- [life of the party](https://brandmarketingpsychology.com/tag/life-of-the-party/)
- [consumer motivation](https://brandmarketingpsychology.com/tag/consumer-motivation/)
- [endowment effect](https://brandmarketingpsychology.com/tag/endowment-effect/)
- [consumer behavior](https://brandmarketingpsychology.com/tag/consumer-behavior/)
- [luxury branding](https://brandmarketingpsychology.com/tag/luxury-branding/)
- [coach brand strategy](https://brandmarketingpsychology.com/tag/coach-brand-strategy/)
- [brand naming](https://brandmarketingpsychology.com/tag/brand-naming/)
- [brand strategy](https://brandmarketingpsychology.com/tag/brand-strategy-2/)
- [brand development](https://brandmarketingpsychology.com/tag/brand-development/)
- [brand loyalty](https://brandmarketingpsychology.com/tag/brand-loyalty/)
- [reciprocity](https://brandmarketingpsychology.com/tag/reciprocity/)
- [motivation](https://brandmarketingpsychology.com/tag/motivation/)
- [persuasion](https://brandmarketingpsychology.com/tag/persuasion/)
- [persuasion psychology](https://brandmarketingpsychology.com/tag/persuasion-psychology/)
- [brand relationships](https://brandmarketingpsychology.com/tag/brand-relationships/)
- [brand positioning](https://brandmarketingpsychology.com/tag/brand-positioning/)
- [personal brand](https://brandmarketingpsychology.com/tag/personal-brand/)
- [obstacle](https://brandmarketingpsychology.com/tag/obstacle/)
- [the bridge](https://brandmarketingpsychology.com/tag/the-bridge/)
- [made to stick](https://brandmarketingpsychology.com/tag/made-to-stick/)