Comments on: Brand Revitalization: Leveraging Psychology To Shift Consumer Demand (CASE STUDY: Kellogg’s Special K) https://brandmarketingpsychology.com/kellogg/?utm_source=rss&utm_medium=rss&utm_campaign=kellogg Discover How Brands Live in the Mind | Marketing Psychology Insights | Consumer Psychology Insights Tue, 27 Oct 2015 03:44:55 +0000 hourly 1 https://wordpress.org/?v=6.1.1 By: Sam Pardhan https://brandmarketingpsychology.com/kellogg/#comment-351 Tue, 27 Oct 2015 03:44:55 +0000 http://brandmarketingpsychology.com/?p=408#comment-351 In reply to subaru spokane valley.

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]]> By: The 5 Human Passages to Brand Loyalty | Binh1903 https://brandmarketingpsychology.com/kellogg/#comment-168 Sat, 20 Jun 2015 06:55:30 +0000 http://brandmarketingpsychology.com/?p=408#comment-168 […] I completed writing my previous post about Kellogg Special K’s brand revitalization strategy, I remembered another significant investment Kellogg has made – an investment in the sound of […]

]]> By: waspier https://brandmarketingpsychology.com/kellogg/#comment-31 Sat, 08 Feb 2014 21:55:44 +0000 http://brandmarketingpsychology.com/?p=408#comment-31 Well articulated. The product proliferation for Kellogg’s is huge and it stands to reason that during the early years of the cereal’s life span it had some sales which is perhaps why the company didn’t eliminate it from the product line. For sure, the re-branding brought the lagging product to the fore-front. In fact, they’ve even taken the Rice Krispies product which is based on a similar recipe in a new direction – it’s glutton free.

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