Emotional Branding - Brand Marketing Psychology

Branding Psychology Insights: How Consumers REALLY View Your Brand

Sam Pardhan — Sat, 19 Apr 2014 22:04:03 +0000

If you read Brand Strategy: How To Fuel Consumer Motivation, then you’re well aware of the fact that consumers don’t buy the product, the service, or even the brand… they are buying the end result. They are buying the benefits and solutions. The end result, the solutions, and the benefits are essentially feelings that humans […]

The post Branding Psychology Insights: How Consumers REALLY View Your Brand first appeared on Brand Marketing Psychology.

Marketing Persuasion Strategy: The Deep Psychology of Consumer Persuasion

Sam Pardhan — Fri, 21 Mar 2014 09:30:11 +0000

Most people are convinced that marketing and selling is all about persuasion. It’s unfortunate however, the fact that ‘persuasion’ has such a negative stigma attached to it. We all want to avoid being persuaded. We run from sales people. Consumers run from advertisements. We change the channel when an ad comes on because those ads were created […]

The post Marketing Persuasion Strategy: The Deep Psychology of Consumer Persuasion first appeared on Brand Marketing Psychology.

5 Underrated Channels to Build Brand Loyalty and Increase Consumer Engagement

Sam Pardhan — Wed, 12 Feb 2014 22:30:49 +0000

Brand loyalty is about connecting with your consumer. It’s about having a brand story that communicates the personality and values of your brand. It’s about delivering on your brand promise. It’s about the impression your brand leaves on your consumer. It’s about the emotional engagement which drives repeat purchase decisions. At the very core of […]

The post 5 Underrated Channels to Build Brand Loyalty and Increase Consumer Engagement first appeared on Brand Marketing Psychology.

Luxury Branding: Psychology of the Luxury Driven Consumer (Case Study: Coach)

Sam Pardhan — Wed, 29 Jan 2014 14:00:28 +0000

A friend of mine just received this in the mail after she went shopping and bought a handbag from a Coach store: If you’re unable to read it – here’s what it says: “Thank you for shopping with me at Coach today. It was my great pleasure to help you select that beautiful bag. As […]

The post Luxury Branding: Psychology of the Luxury Driven Consumer (Case Study: Coach) first appeared on Brand Marketing Psychology.

Emotional Branding Psychology: Creating Brand Trust in the Mind of Your Consumer

Sam Pardhan — Fri, 20 Dec 2013 13:00:11 +0000

Emotion is the most powerful motivational force known to humans. Emotions stem from the subconscious mind and they are the real reason why brands exist, and will continue to do so. The previous post emphasized the importance of drawing emotion from your consumers for your brand. When trying to connect with your consumer, it’s essential […]

The post Emotional Branding Psychology: Creating Brand Trust in the Mind of Your Consumer first appeared on Brand Marketing Psychology.

Emotional Branding Psychology: Deep Decoding of the Brand-Consumer Relationship

Sam Pardhan — Thu, 12 Dec 2013 00:39:26 +0000

Life would be a lot easier for us brand marketers if consumers made their purchases on a logical basis. The average business owner often assumes that because humans are rational people, consumers make their buying decisions by weighing the pros and cons of each product. We assume that the physical properties and functional benefits which […]

The post Emotional Branding Psychology: Deep Decoding of the Brand-Consumer Relationship first appeared on Brand Marketing Psychology.