Advertising - Brand Marketing Psychology

Marketing Persuasion Strategy: The Deep Psychology of Consumer Persuasion

Sam Pardhan — Fri, 21 Mar 2014 09:30:11 +0000

Most people are convinced that marketing and selling is all about persuasion. It’s unfortunate however, the fact that ‘persuasion’ has such a negative stigma attached to it. We all want to avoid being persuaded. We run from sales people. Consumers run from advertisements. We change the channel when an ad comes on because those ads were created […]

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Brand Strategy Insights: 2 Ways Consumers Evaluate Your Brand

Sam Pardhan — Sat, 15 Mar 2014 13:30:00 +0000

When consumers are shopping, consecutively watching ads, and actively searching for solutions to their problems, they are evaluating the different brands they see.

If those brands were able to understand exactly HOW their consumer makes judgements and evaluates, they would be able to more strategically and effectively reach out to their consumers. They would connect better with their audience. They would influence their audience more strategically. They would position their message, story, and promise more effectively.

The post Brand Strategy Insights: 2 Ways Consumers Evaluate Your Brand first appeared on Brand Marketing Psychology.

Luxury Branding: Psychology of the Luxury Driven Consumer (Case Study: Coach)

Sam Pardhan — Wed, 29 Jan 2014 14:00:28 +0000

A friend of mine just received this in the mail after she went shopping and bought a handbag from a Coach store: If you’re unable to read it – here’s what it says: “Thank you for shopping with me at Coach today. It was my great pleasure to help you select that beautiful bag. As […]

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Marketing Psychology Magic: How to Capture Consumer Attention and Influence Perception

Sam Pardhan — Tue, 07 Jan 2014 18:30:00 +0000

Before psychologists and brain scientists began diving deep into the workings of the human mind, there existed a set of individuals who were well-established experts in behavioral economics. These individuals still exist today. They are able to manipulate our expectations, overwhelm us with sensory stimulation, provide us with false confidence, and essentially influence the reality […]

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