Welcome, to Brand Marketing Psychology.

We analyze successful brands. Specifically, we dissect how they (knowingly and unknowingly) leverage psychology principles to live in their consumer's mind. Then, we share our insights (about once a week) in our popular community newsletter.

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Check Out Our Latest Posts

Marketing Psychology Book Summary: Insights from “Made to Stick” by Chip Heath and Dan Heath
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The Psychology of Obstacles in Brand Marketing
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Branding Psychology Insights: How Consumers REALLY View Your Brand
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How To Influence Consumer Reaction by Identifying Their Psychological Profile
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Marketing Persuasion Strategy: The Deep Psychology of Consumer Persuasion
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Brand Strategy Insights: 2 Ways Consumers Evaluate Your Brand
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Branding Psychology Secrets: Moulding Your Brand Perception
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Marketing Psychology Secrets: Building Brand-Consumer Relationships
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5 Underrated Channels to Build Brand Loyalty and Increase Consumer Engagement
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Brand Revitalization: Leveraging Psychology To Shift Consumer Demand (CASE STUDY: Kellogg’s Special K)
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Luxury Branding: Psychology of the Luxury Driven Consumer (Case Study: Coach)
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Marketing Psychology Secrets: Creating Value in Your Consumer’s Mind
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How to Evoke Consumer Motivation Through Strategic Delivery of the Brand Story and Promise
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Marketing Psychology Magic: How to Capture Consumer Attention and Influence Perception
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How to Leverage Pricing Psychology to Influence Consumer Buying Decisions
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Emotional Branding Psychology: Creating Brand Trust in the Mind of Your Consumer
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Emotional Branding Psychology: Deep Decoding of the Brand-Consumer Relationship
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How To Name Your Product Or Brand Using Psychology Tactics
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Brand Positioning Psychology: How to Maintain Brand Growth in a Changing Market
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Brand Competition Psychology: How Consumer Choices Effect Demand and Why You Should Appreciate Your Competitors
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ABOUT THE AUTHOR

Hi, I'm Sam. I enjoy growing brands and businesses through sophisticated marketing methods. Over the years, I have contributed to the profitable growth of my own and many of my client's companies through the exact principles I write about on Brand Marketing Psychology. It is my hope that these marketing insights will also serve you in catapulting your business and marketing success to new heights, just as they have done for me. 

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